COPYWRITING/MALL OF EGYPT

the brand always had a non-chalant, cocky attitude.

I was assigned to come up with a line that aligns with the mall identity for the most emotional day of the year: Valentines.

The brand has a very nose-high, cocky vibe so I played on the idea of damsels in distress picking flower petals and saying “love me, love me not.”

ANOTHER CAMPAIGN FOR THE SUMMER THAT WAS IN TUNE WITH EGYPT’S WELL-KNOWN WEATHER.

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Subtitles/Mirinda

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Branding + Content/THE HOMIES