FROM FIST TO PUNCH

The HOMIES is a music concept based on the idea of a supercrew (a group of DJs working together to create music). I played a big role in positioning and finding the right way to work the brand, from initiating the concept of the logo, the tonality and the overall energy of the brand. They play multi-genre music and spur from the idea of “HOMIES”, being friends who unite for the love of music.

I was responsible for putting together a team of videographers, graphic designers, photographers, video editors, coverage teams, social media content and copywriting for the brand.

I even got to pitch my ideas for on ground activations.