THIS WAS A FUNNY JOB. SMART VILLAGE HAD EVERY RIGHT TO BOAST WITH ALL THEIR TOP-NOTCH BUSINESS RESULTS; SOMETHING MOST BRANDS DIE FOR. NTSAL CAIRO WORKED ON REVIVING THEIR BRANDING AND I COLLABORATED WITH THEM TO WRITE HEADLINES THAT COMMUNICATE THEIR 20TH ANNIVERSARY.

i felt like taking the “SMART” ROUTE INSTEAD of THE COCKY ONE, USING FACTS RELATED TO THE NUMBER 20 TO COMMUNICATE THE ATTRIBUTES OF SMART VILLAGE.

THE BILLBOARDS WERE ALL OVER CAIRO.

GREAT EGO BOOST, I MUST SAY.