THE SMARTEST THING I’VE WORKED ON

To say this project took years wouldn’t be an understatement. I got lucky (again) to work on this with Maged Nassar, truly crafting several creative directions and script write-ups until it was cracked. ZANAD, one of the strongest animation studios in the region, made it into a legit masterpiece. I love the angle of the ad, the simplicity of the copy, and everything in between.

Director: Maged Nassar

Agency: Good People